Bold, Bright Neon Liquid Colors are here!

Mixing stunningly bright neon lip colors couldn't be

easier with our new Neon Liquid Colors.


Just like our classic liquid colors, we use a three roll mill to incorporate lip safe neon powders into castor oil for an easy to incorporate liquid pigment. These neon powders, like oxides or lake dyes, are chunky, oily powders that do not blend into a lip base easily. By using a mill, the pigment powders are pulverized between 3 stainless steel cylinders, spinning at different paces in different directions, effectively crushing the clumps while simultaneously blending the powder into the castor oil base. Our Neon Liquid Color Collection features 6 gorgeous colors-

Neon Blue, Neon Purple, Neon Pink, Neon Coral, Neon Orange, and Neon Yellow.


We add as much pigment as possible to the castor oil base, around 20%, so you can achieve bold, opaque tones that will set your brand apart from the competition while still having the ease of use of a liquid. Our liquid colors are not mica based, they're made with an FDA approved combination of oxides, lake dyes, polyesters, and other thick and chunky powdered pigments. These colors have no shimmer or sparkle, unlike mica powders.

Do you prefer using powder or liquid colors in your lip colors? Would you try our new Neon Colors? Let us know in the comments!

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